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Gold Overtakes Stocks and Shares For American Investors

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Gold has overtaken stocks and shares as American investors’ second most preferred long-term investment asset and is catching up with real estate, a new survey reveals. 

Gold has leap-frogged into second place in the Gallup annual personal finance survey in the United States, with 26% of respondents naming the precious metal as the best long-term asset – up from 15% in 2022. Real estate retained its place as investors’ favourite long-term asset but fell from 2022’s record high of 45% to 34% in 2023, reflecting higher interest rates and a cooler housing market during the last year.  

Those favouring stocks and shares dropped from 24% in 2022 to 18%, meaning that gold has topped stocks for the first time in a decade. The percentages of respondents naming savings accounts and bonds as their favourite long-term investment class are up slightly but remain relatively low compared to the top three. 

 

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Gallup has measured Americans’ perceptions of the best investment from the five options every April since 2011 as part of its Economy and Personal Finance poll. Pre-2011, Gallup conducted a similar survey, but without gold as an option. The yellow metal was added after emerging as a popular investment option during the 2007-2009 recession.   

For the last two years, Gallup has asked a random half-sample of respondents another version of the question, which includes cryptocurrency alongside the more traditional investment options. Whilst eight percent of Americans chose cryptocurrency in 2022 – putting it ahead of bonds – this year, only four percent cited it as their preferred long-term investment asset. Amongst the respondents who were asked about cryptocurrency, the number choosing gold as the best investment dropped by one percent to 25%. 

This year’s poll of 1,000 respondents was conducted between 3-25 April. The results marked the highest score for gold since 2012. 

Read the full article here. 

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