Advertising Guidelines | The Royal Mint

Advertising Guidelines

Guidelines on the use of United Kingdom coin designs

These guidelines are intended to assist members of the public and others who are considering using UK coinage designs. They represent the views of the Royal Mint and are not intended to constitute legal advice.

HM Treasury publish separate guidelines on coinage and banknote issues which require HM Treasury consent. Their guidelines are available from the Debt & Reserves Management Team, HM Treasury, 1 Horseguards Rd, London, SW1A 2HQ.

To view these guidelines on the HM Treasury website please click the link below: HM Treasury guidelines on coinage and banknote issues

Copyright for designs and images of United Kingdom decimal coins subsists in the Crown. Authority has been delegated by the Crown to the Royal Mint. The Royal Mint is responsible for authorising the use of coinage design and the reproduction of images of UK coins.

All individuals and businesses requesting the use of coin/TRM IP should meet the criteria set out below:

  • Alignment with The Royal Mint Company Values
  • The coin will be reproduced in a faithful likeness and shown in good taste
  • The coin will not be defaced or broken up
  • There is no conflict with The Royal Mint product or services
  • Artwork will be provided for final approval if requested by TRM

 

Brand Identity requests

Use of The Royal Mint name, logo or coin as part of a brand identity is not permissible in any circumstance.

 

Licensed imagery

Please note that all requests to use licensed coin images should receive written permission from The Royal Mint.  Please send requests to customer.services@royalmint.com

 

General advertising requests

The flat form reproduction of a coin for use in advertisements or other promotional literature is normally permissible given the above criteria is met.    The stipulation that coins should be reproduced in a faithful likeness is made to prevent part of the coinage design being used out of context. However, showing part or a segment of a coin will usually be acceptable, providing the image is used in good taste and is clearly recognisable as depicting part of a coin.

 

 For Use on educational or informative websites or literature

Permission is granted, so long as the use of photography is in good taste and used in a positive context.  All photography should be credited to The Royal Mint (The Royal Mint, date issued) which should be displayed below the image or at the bottom of the image.

 

For use on commercial product

If the above criteria is met, then an application for Royal Mint authorisation should be made (details below).

Where there is any doubt as to whether a reproduction or use of coin design is permissible, an application for Royal Mint authorisation should be made to:

Customer Service Team, Royal Mint Llantrisant Pontyclun CF72 8YT or Customer.services@royalmint.com

Applications should include the following information:

  • Details of image being reproduced
  • Context of reproduction

The Crown enjoys a right to charge a royalty fee for the use of coinage designs. This is however usually waived, providing the design does not form an integral part of a commercial product (for example, a coin design reproduced on a T-shirt).

 

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