In 2017, The Royal Mint commemorates the 30th year since the Britannia bullion design was first released. Sculptor Philip Nathan, the designer of the first Britannia bullion in 1987, envisaged her as a classic and evolving icon. In this classic design she stands firm against a powerful gale which whips around her shield, Corinthian helmet and olive branch. The 2017 design also features a speckled radial sunburst at her back.

Britannia represents an enduring Bullion investment. The weight and strength of the coins are verified at the centuries-old annual Trial of the Pyx. Britannia coins are CGT exempt in the United Kingdom and VAT free in the UK and European Community as a UK currency.

The Britannia 2017 One Ounce Gold Bullion Coin is one of the most popular larger coins for UK based private investors, as they are CGT exempt in the United Kingdom and VAT free in both the UK and the European Community.