• London transformed into a human-sized MONOPOLY board as a giant silver Top Hat toured the capital
• 100 new commemorative MONOPOLY 50p coins up for grabs for those who ‘Spotted the Top’ at 15 of the iconic board game locations
• The Royal Mint celebrates the 90th anniversary of MONOPOLY with the new collectible 50p coin, created in collaboration with Hasbro

Today, London’s streets were turned into a real-life MONOPOLY board as fans hunted a giant silver Top Hat to mark the release of The Royal Mint’s new collectible MONOPOLY 50p coin in collaboration with Hasbro, a leading games, IP and toy company, to mark the game’s 90th anniversary.

Standing an impressive two metres tall and weighing over 16 kilograms, a gleaming silver Top Hat, identical to the classic MONOPOLY game piece but magnified over 100 times its original size, embarked on an epic journey across London's most famous landmarks.

The colossal gaming icon – created by the Masked Singer costumiers, Plunge – required specialist transportation and drew crowds of amazed onlookers as it visited 15 MONOPOLY board locations throughout the day.

Members of the public were challenged to join the Ultimate UK MONOPOLY Coin Hunt and ‘Spot the Top’ to be in with a chance of randomly winning one of 100 new coins.

Starting bright and early on the Strand, clues were dropped throughout the day to the Top Hat's whereabouts, sending players on a frantic 10km chase across the capital via the iconic MONOPOLY board locations.

To be in with a chance of winning, hopeful players had to snap the moving Top Hat and share a picture on their social platforms – using #MONOPOLY50p. The hunt's scale was amplified by a simultaneous digital treasure hunt across The Royal Mint's website – with nine digital coins – ensuring players nationwide could participate in this historic gaming event.

In total, winners were rewarded with 90 freshly minted coins, plus nine silver editions, one made of solid gold, worth more than £4,000 in total.

Rebecca Morgan, Director of Commemorative Coin at The Royal Mint, comments: “Every coin we create tells a story, and the Monopoly 50p celebrates 90 years of a truly beloved board game. 

To mark its arrival, we brought an iconic piece of Monopoly to life, giving collectors and fans the chance to 'Spot the Top', win a piece of history, and kick start their own coin-collecting adventure. Just as Monopoly players cherish their winning strategies and favourite game pieces, coin enthusiasts treasure each unique addition to their collection, creating memories that endure through countless games and generations.”

Marianne James, Senior Vice President, Global Licensing from Hasbro, added: “MONOPOLY’s Top Hat is usually found on the board – not dancing through the streets of London. The Ultimate UK MONOPOLY Coin Hunt felt like the perfect way to honour the game’s ongoing legacy – and 90^th anniversary – and inspire the next generation of players and collectors alike.”

The collectible MONOPOLY 50p coin has been produced in collaboration with Hasbro and features MONOPOLY-themed design elements, including iconic game pieces. It will be available in standard, silver proof and gold proof finishes, and comes packaged in MONOPOLY-branded presentation materials. Prices start at £15 and are available from www.royalmint.com/monopoly

ENDS

For full ‘Spot the Top’ competition T and Cs, please visit: https://www.royalmint.com/monopoly-coin-hunt/

For more information, or to arrange a media interview, please contact:

Liam Reeves – Third City

T: 07398 268 187 E: liam@thirdcity.co.uk

Ethan Duke – Third City

T: 07761 669176 E: ethan@thirdcity.co.uk

About The Royal Mint

With a history spanning more than 1,100 years, The Royal Mint is one of Britain’s oldest companies and the original maker of UK coins.  Today The Royal Mint is a premium British maker, providing carefully crafted coins and precious metal products for the UK and overseas. 

About MONOPOLY 

2025 marks 90 years of MONOPOLY in the market, and Hasbro is celebrating its iconic legacy all year long. As the world’s favorite family game brand, with over one billion players in 114 countries, MONOPOLY is more than just a game – it’s a global phenomenon. Known for its timeless fun, strategy, and friendly competition, MONOPOLY invites consumers across generations to step into a world where opulence and villainy collide, and all is fair in the race for riches. With a growing list of 300+ culturally relevant editions and new ways to play – from in-person experiences to digital platforms, casino games and more – there’s truly a MONOPOLY for everyone.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.