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  • The Royal Mint appoints Amanda Brady as its new Chief People Officer.
  • Amanda will drive people transformation and change across The Royal Mint through a time of significant growth, further developing its positive culture, with a key focus on driving its commitment to Equality, Diversity, and Inclusion (EDI).

The Royal Mint appoints Amanda Brady as its new Chief People Officer.

As part of the 1,100-year-old organisation’s ongoing reinvention and commitment to its workforce, Amanda’s role will lead a team of 15 including HR, organisational design and development, internal communications and shared people services. Amanda will work to drive people transformation and change across The Royal Mint through a time of significant growth and will further develop its positive culture, with a key focus on driving its commitment to Equality, Diversity, and Inclusion (EDI).

Having started her career as a graduate with the Hilton brand, Amanda has since developed her commercial strategic HR experience, holding senior leadership roles – a mix of B2B, B2C, D2C and consumer - in various large international companies, including at Hilton, Marriott, GE Healthcare, Lloyds Pharmacy, Spirit Group, and Prezzo.

With a wealth of experience working in large multi-site consumer and manufacturing environments, Amanda was most recently Executive Human Resources Director at Tata Steel. Previously, during her tenure at Whitbread’s Premier Inn as HR Director, she was instrumental in developing a successful HR function and Whitbread-wide shared service to support their market-leading brands. 

With demonstrable experience in change management leadership, anticipating the need for change from a strategic perspective and acting as the strategic lead in the initiation of organisational development, Amanda will bring her vast experience to The Royal Mint, working closely with CEO Anne Jessopp and the wider Executive team to support the Royal Mint in its growth objectives, alongside offering professional HR advice and guidance to senior leaders.

Speaking of her appointment, Amanda Brady, Chief People Officer at The Royal Mint, said: “I’m very excited to be part of a company with such a long and rich history but more so, to help drive its future global growth  A diverse workforce drives innovation and fosters a culture of change and I’m committed to our ‘We All Matter’ core value; shaping a culture that fosters wellbeing, along with enhancing The Royal Mint’s commitment to EDI and being exemplars of British craftmanship. It’s a wonderful opportunity to be part of the future of the business, nurturing the workforce of tomorrow.

“I’m looking forward to prioritising developing an already leading-edge workforce, providing employees with opportunities for progression, building future talent and internal succession planning. 

“With people at the heart of The Royal Mint’s five-year strategy, I’m committed to continuing to make The Royal Mint a great place to work, with sustainability at its core.”

The Royal Mint’s commitment to a brighter sustainable future and EDI transcends both people and products. Staff are empowered to create their own support groups and the company has a menopause, neurodiversity and LGBTQ+ group. It also trains mental health first aiders across the business. In the last few years, The Royal Mint has released a ‘Diversity Built Britain’ 50p, a ‘Pride’ 50p and a range of Indian-inspired gold bars including the Hindu Gods Ganesh and Lakshmi.

As one of the largest employers in Wales, The Royal Mint offers a wide range of opportunities, from chemists and designer positions to jewellery makers. Most recently, The Royal Mint embarked on recycling as a core sustainability strategy for the business, alongside digital and cyber security experts, operating in a hybrid working model, with this flexibility attracting talent from across the UK and beyond.

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About The Royal Mint

With a history spanning more than 1,100 years, The Royal Mint is Britain’s oldest companies and the original maker of UK coins. Today The Royal Mint is a premium British maker, providing carefully crafted coins and precious metal products for the UK and overseas. Based in Llantrisant, South Wales it has three main focuses as a business: Currency, Consumer (collectable and rare, historic coins) and precious metals investment.

Collecting with The Royal Mint

Every coin tells a story, from a rare gold Sovereign to a Peter Rabbit™ 50p coin. The Royal Mint aims to inspire collectors young and old and nurture a love of collecting through unique designs and popular themes. As the maker of UK coinage, we have unparalleled knowledge about coins, from the historic coins of our past, through to the collectable commemorative coins of today. Sourcing and authenticating pre decimal coins is a natural fit for The Royal Mint as we struck each one.

Investing with The Royal Mint

As a world authority on precious metals, The Royal Mint has traded and made products in gold and silver for centuries. Since launching its designated precious metals investment arm six years ago, The Royal Mint has grown rapidly to become the home of gold in the UK – increasing its market share and becoming the largest producer of bullion coins in Britain. As well as offering physical precious metal investment options in the form of bars and coins, The Royal Mint also offers a range of digital investment options including DigiGold, Little Treasures, designed for children, and Gold for Pensions

Celebrating with The Royal Mint

For over a thousand years The Royal Mint has marked the moments that changed the world on coins - from coronations to conflict, from commemorations to celebrations. The designs are captured on commemorative coins, minted in a range of metals.  Commemorative coins do not always enter circulation but give collectors the chance to purchase coins to keep and cherish.  Recent themes have included David Bowie, Winnie the Pooh, Decimalisation and Team GB. Each commemorative coin is carefully struck up to three times in order to create a superbly detailed finish and ensuring each one meets the standards The Royal Mint is famous for. 

The Royal Mint Experience

The Royal Mint opened its popular visitor centre, The Royal Mint Experience, at its home in Llantrisant, South Wales in 2016. Since opening the award-winning attraction has welcomed around 400,000 visitors through its doors and is the place to explore the 1,100-year history of coins.

Careers at the Royal Mint

For more information on careers at The Royal Mint, visit


The Royal Mint retains copyright ownership © of all images. These may only be used for editorial purposes and cannot be sold or used for other marketing purposes without the permission of The Royal Mint.

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