• The Royal Mint, in collaboration with Snowman Enterprises Ltd (a Penguin Random House company) has launched The Snowman™ 2021 commemorative collection, including Brilliant Uncirculated, Brilliant Uncirculated Colour, Silver Proof, Gold Proof as well as a limited-edition print, Minty® piggybank, coin and book set, and brand-new advent calendar
• New for 2021, The Snowman™ advent calendars feature a brilliant uncirculated 50p behind door 24 with the brand-new design by illustrator Robin Shaw
• The Royal Mint has hidden a gold proof 50p in one limited-edition The Snowman™ advent calendar

To celebrate the launch of The Snowman™ 2021 commemorative collection Royal Mint has hidden a gold coin behind door 24 in one limited-edition The Snowman™ advent calendar.

A true piece of Christmas magic, the story of The Snowman™ by Raymond Briggs’ has been captured on The Royal Mint’s coins since 2018 in a partnership with Snowman Enterprises Ltd (a Penguin Random House company). Due to the popularity of the series in past years, the range has been expanded this year to include a Minty® piggybank, limited-edition print designed by illustrator Robin Shaw, and brand-new advent calendar.

The advent calendars, of which there are only 1500, feature iconic festive character The Snowman™. The perfect way to countdown to Christmas day, each advent calendar contains 23 chocolates and a Brilliant Uncirculated coloured 50p behind door 24. Only one calendar will hold a surprise gold proof 50p, offering one customer the chance of striking gold on Christmas Eve.

The Snowman™ collectable range celebrates Raymond Briggs’ timeless picture book with a new bespoke design created by Robin Shaw, award-winning animator and illustrator.  Shaw was also the art director on The Snowman and The Snowdog animation, the heart-warming sequel to the original television adaption.

The coin itself features the brand-new The Snowman™ design for 2021 capturing the heart-warming moment James draws a smile on the snowman for the very first time, bringing the snowman’s character to life.

Clare Maclennan, Director of Commemorative Coin at The Royal Mint said, “Raymond Briggs’ classic characters are a tradition of the festive season for many families across the country and we are delighted to continue The Snowman™ and James’ adventures this year. Taking inspiration from Robin Shaw’s charming design, we wanted to make one of our customers smile this Christmas with a surprise gift of gold hidden within one of our advent calendars.

“The calendars themselves are beautifully designed and presented, with a brilliant uncirculated coloured 50p behind door 24; they are the perfect way to countdown to Christmas this year.”

Last year, to celebrate the coin series, The Royal Mint worked with Robin Shaw to create an exclusive ‘sketch-a-long’ for fans. The online class, which is still available via The Royal Mint’s website, provides hints and tips to help budding animators create their own Snowman drawings and share them via #SnowmanSketchalong.

For more information, and to purchase The Snowman™ 2021 commemorative collection, please visit The Royal Mint website.

ENDS

 

Coin title	The Snowman™ 2021 UK 50p Gold Proof	The Snowman™ 2021 UK 50p Silver Proof (Colour)	The Snowman™ 2021 UK 50p Brilliant Uncirculated (Colour)	The Snowman™ 2021 UK 50p Brilliant Uncirculated
Denomination	50p	50p	50p	50p
Issuing Authority	UK	UK	UK	UK
Alloy	916.7 Au - Red	925 Ag Sterling Silver	Cupro-Nickel	Cupro-Nickel
Weight	15.50g	8.00g	8.00g	8.00g
Diameter	27.30mm	27.30mm	27.30mm	27.30mm
Obverse Designer	Jody Clark	Jody Clark	Jody Clark	Jody Clark
Reverse Designer	Robin Shaw	Robin Shaw	Robin Shaw	Robin Shaw
Quality	Gold Proof	Silver Proof	Brilliant Uncirculated	Brilliant Uncirculated
Additional Features	N/A	N/A	N/A	N/A
Limited Edition Presentation	300	7000	10,000	Unlimited
RRP	£1065	£67.50	£20	£10

 

 

 

Title	The Snowman™ 2021 Minty®
Material	Fine Bone China
Length	15cm
Width	7cm
Height	10.5cm
Additional Features	Features a 2021 BU Copper Penny
Limited Edition Presentation	200
RRP	£150

 

 

  

Title	The Snowman™ 2021 Limited Edition Print
Length	10”
Width	8”
Additional Features	Exclusive design, hand signed and numbered by Robin Shaw
Limited Edition Presentation	200
RRP	£95

  

 

Title	The Snowman™ 2021 Advent Calendar
Additional Features	Includes The Snowman™ 2021 Brilliant Uncirculated Colour 50p
Ingredients	Sugar, Whole MILK Powder, Cocoa Mass, Cocoa Butter, Emulsifier: Sunflower Lecithin, Natural vanilla flavouring.   Cocoa solids 28% min. Milk solids 15% min
Allergy Advice	Milk, Traces of Nuts/Soya
Limited Edition Presentation	1500
RRP	£30

 

 

Coin title	The Snowman™ 2021 UK 50p Silver Proof Coin & Book Set
Denomination	50p
Issuing Authority	UK
Alloy	925 Ag Sterling Silver
Weight	8.00g
Diameter	27.30mm
Obverse Designer	Jody Clark
Reverse Designer	Robin Shaw
Quality	Silver Proof
Additional Features	Exclusive to The Royal Mint Features a pop up book
Limited Edition Presentation	1000
RRP	£95.00

 

 

About The Royal Mint

With a history spanning more than 1,100 years, The Royal Mint is Britain’s oldest companies and the original maker of UK coins.  Today The Royal Mint is a premium British maker, providing carefully crafted coins and precious metal products for the UK and overseas.  Based in Llantrisant, South Wales it has three main focuses as a business: Currency, Consumer (collectable and rare, historic coins) and precious metals investment.

Collecting with The Royal Mint:

Every coin tells a story, from a rare gold Sovereign to a Peter Rabbit™ 50p coin. The Royal Mint aims to inspire collectors young and old, and nurture a love of collecting through unique designs and popular themes. As the maker of UK coinage, we have unparalleled knowledge about coins, from the historic coins of our past, through to the collectable commemorative coins of today.  Sourcing and authenticating pre-decimal coins is a natural fit for The Royal Mint as we struck each one.

Investing with The Royal Mint:

As a world authority on precious metals, The Royal Mint has traded and made products in gold and silver for centuries. Since launching its designated precious metals investment arm six years ago, The Royal Mint has grown rapidly to become the home of gold in the UK – increasing its market share and becoming the largest producer of bullion coins in Britain. As well as offering physical precious metal investment options in the form of bars and coins, The Royal Mint also offers a range of digital investment options including DigiGold, Little Treasures, designed for children, and Gold for Pensions.

Celebrating with The Royal Mint:

For over a thousand years The Royal Mint has marked the moments that changed the world on coins - from coronations to conflict, from commemorations to celebrations. The designs are captured on commemorative coins, minted in a range of metals.  Commemorative coins do not always enter circulation but give collectors the chance to purchase coins to keep and cherish.  Recent themes have included David Bowie, Winnie the Pooh, Decimalisation and Team GB. Each commemorative coin is carefully struck up to three times in order to create a superbly detailed finish, and ensuring each one meets the standards The Royal Mint is famous for. 

The Royal Mint Experience

The Royal Mint opened its popular visitor centre, The Royal Mint Experience, at its home in Llantrisant, South Wales in 2016. The award-winning attraction welcomes around 200,000 visitors a year and is the place to explore the 1,100-year history of coins.

Images

The Royal Mint retains copyright ownership © of all images. These may only be used for editorial purposes and cannot be sold or used for other marketing purposes without the permission of The Royal Mint.

About The Snowman™
The Snowman was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and first published in 1978.  Now one of the world’s most popular picture books, The Snowman has sold in excess of 5.5 million copies globally and has been translated into 21 languages.  Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.  The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by more than 10 million people over the festive period.  

Snowman Enterprises Ltd is a Penguin Random House company.  It is committed to growing The Snowman™ brand, with a publishing programme overseen by Puffin and global broadcast, live events and a successful consumer products programme all managed in-house by Penguin Ventures.

www.thesnowman.com

About Penguin Ventures

Stories have always been at the heart of Penguin Random House.  Penguin Ventures was created to bring together the Licensing, Consumer Products, TV Production, Retail, Exhibitions and Live events strategies and to find new ways to tell the world’s favourite stories.   Penguin Ventures manages a portfolio of licensed literary brands and characters together with an archive of original art.  For many years, those characters lived mainly in books, but now they are providing the magic and wonder for all kinds of different consumer products, media and experiences, going beyond the book to tell the complete story.  Penguin Ventures is part of Penguin Random House Children’s UK.