The Royal Mint confirms new appointment of Head of Marketing
24 Nov 2014
The Royal Mint has confirmed the appointment of a new Head of Marketing for its Circulating Coin business, Paul Binning.
Paul joined The Royal Mint in 2003 and has extensive experience across the organisation, notably as London 2012 Programme Manager. In this role he successfully helped project manage The Royal Mint’s London 2012 Olympic coin programme, which achieved £100m revenue, and the project to deliver 4,700 Gold, Silver and Bronze victory medals for the London 2012 Olympics and Paralympics. More recently, Paul worked as Head of Strategic Intelligence at The Royal Mint, playing a key part in developing strategies to underpin its five-year planning process. Paul also helped set-up a project to replace The Royal Mint’s core IT systems with a single enterprise resource planning solution.
Paul has a strong commercial background with 15 years of experience in marketing, strategy and project management and will now lead the development of marketing activity for The Royal Mint’s Circulating Coin business.
This newly created position reflects The Royal Mint’s commitment to its vision to be recognised as the world’s best Mint. Paul said “I am delighted to be appointed to this new role. We are already the world’s leading export mint, with a very strong order book to back that up, and we believe we will unearth many more exciting opportunities by continuing to listen and respond to the needs of our customers. By finding out what they really need, we will develop the products and services that will drive the industry forward, as we have been doing for over a thousand years”.
Key aspects of the role will include managing the launch of the new United Kingdom £1 coin in 2017 and helping to implement The Royal Mint’s new high-security feature in plated products across the globe.