Gold Demand Trends Q2 2019

The relevance of gold as a strategic asset in the UK

World Gold Council Report 2019

Gold is a highly liquid, scarce asset, which is no one’s liability. Purchased as a luxury good as much as an investment, according to the World Gold Council, gold can play four fundamental roles in a portfolio:

1. A source of long-term returns.

2. A diversifier that can mitigate losses in times of market stress.

3. A liquid asset with no credit risk, that has outperformed fiat currencies.

4. A means to enhance overall portfolio performance.

The World Gold Council’s latest UK report shows that adding 2%, 5% or 10% in gold over the past decade to a hypothetical average UK investor portfolio would have resulted in higher risk-adjusted returns.

To view the full World Gold Council 2019 report, please see below.