WWF, originally known as the World Wildlife Fund, was founded 50 years ago by a group of wildlife experts including Sir Peter Scott, the distinguished naturalist and painter.
Changing the way we live
Today, WWF works throughout the world to tackle environmental issues that affect us all. The very real threat of climate change, for example, is a top priority. WWF also engages with governments, businesses, adults and children to identify ways to live more sustainably. This means striking the right balance between using and protecting the environment, and developing our world in ways that meet the needs of people today without compromising those of future generations. Safeguarding the natural world remains a priority in 2011, just as it was in 1961.
There is still a lot to be done
Half a century later, in 2011, WWF’s work remains as relevant as it was during those early days. It is best known for its wildlife conservation work – but of equal importance are its efforts to tackle other vital modern-day issues such as climate change and sustainable consumption of our natural resources.
The commemorative reverse design features the famous WWF Panda logo surrounded by symbols representing the full breadth of WWF's vital work. It was created by Matthew Dent who explains:
'If you look closely, you'll see that the design features mammals, birds, fish, insects and lizards, fruit, seeds, trees and plants, and icons representing people’s connections with the environment; farming, transport, renewable energy sources and the home.