In 1961, a group of eminent wildlife experts joined forces to tackle environmental problems across the world. This group included Sir Julian Huxley, the renowned biologist, Sir Peter Scott, naturalist and painter, with HRH Prince Philip as the first President. In the 50 years since WWF has gone from strength to strength.
The WWF panda logo is recognised worldwide as a symbol of conservation and sustainable development, but how much do you know about them? Here's your chance to find out more!
Designer Matthew Dent describes the inspiration behind his design 'My idea was to design a selection of stylised icons to represent the various facets of the WWF – shapes that would complement the WWF logo, but shapes that would be recognisable at a very small size, and it seemed appropriate that there should be 50 of these icons in total. If you peer closely, you’ll see that the design features mammals, birds, fish, insects and lizards, fruit, seeds, trees and plants, and icons representing the human impact; farming, transport, renewable energy sources and the home.'